Optimize Lead Handoffs in 2025: The 3-Tier LeadSync Protocol for Revenue Leaders
Introduction For marketing VPs and revenue leaders, a broken lead handoff process silently bleeds revenue, with 25% of qualified leads lost during the marketing-to-sales transition, per 2025 SiriusDecisions data. Misaligned priorities and poor communication cost mid-sized enterprises $1.2M annually in missed opportunities. At CFT B2B Leads, we’ve developed the 3-Tier LeadSync Protocol to streamline lead […]