How to Build a B2B Lead Scoring Model That Sales Actually Uses
Why Most B2B Leads Get Ignored (And How to Fix It) Marketing sends 1,000 leads. Sales calls only 50. The rest? Deleted. That’s $1.2 million wasted every year for most mid-sized B2B companies. The fix is simple: build a B2B lead scoring model that sales trusts and uses. At CFT B2B Leads, we’ve helped over […]