The $84,000 Question Every Sales Leader Is Asking Right Now
You can spend $8,000–$15,000 per month on lead lists + tools (Apollo, ZoomInfo, Lusha, UpLead, Cognism…).
Or you can spend the same amount and get 40–80 pre-booked, qualified sales meetings every month.
We ran the numbers across 38 CFT B2B Leads clients in Q4 2025 (USA, UAE, India). Here’s the brutal truth:
| Approach | Avg Monthly Cost | Avg Meetings Delivered | Real Cost per Meeting | Close Rate from Meetings |
| DIY Lead Lists + SDR Team | $12,500 | 12–22 | $568 – $1,041 | 6–9% |
| CFT Appointment Setting Service | $12,000 | 52 | $231 | 18–24% |
That’s 60–77% cheaper per meeting and 3× higher close rate when you let a specialist team do the full stack: research → outreach → objection handling → calendar booking.
Why “Just Give Me the List” Is the Most Expensive Lie in 2025
| Hidden Costs of Lead Lists (2025 Reality) | Typical Price |
| Apollo/ZoomInfo/Lusha subscription | $6K–$12K/mo |
| Email verification tool (NeverBounce etc.) | $800/mo |
| 2 full-time SDRs (salary + taxes) | $10K–$14K/mo |
| Warm-up & deliverability tools | $500–$1K/mo |
| Wasted time on bad data & no-shows | Priceless |
| Total real cost | $18K–$28K/mo |
Result? You own a list. We own the calendar.
Real November 2025 Client Comparison
| Client (ACV) | DIY Lead List Route (last 90 days) | CFT Appointment Setting (last 90 days) |
| SaaS, USA ($120K) | Spent $14K → 19 meetings → 2 closed ($240K) | Spent $12K → 61 meetings → 11 closed ($1.32M) |
| Cybersecurity, UAE ($85K) | $11K → 14 meetings → 1 closed | $11K → 48 meetings → 9 closed |
| IT Services, India ($45K) | $9K → 28 meetings → 3 closed | $9K → 71 meetings → 16 closed |
Every single client has now cancelled their lead-list subscriptions and moved 100% to appointment setting.
Your 24-Hour Decision Matrix (2025)
| Your Situation | Best Move in 2025 |
| ACV > $50K | Appointment setting (CFT style) |
| ACV $20K–$50K | Hybrid: 70% appointments + 30% lists |
| ACV < $20K & high volume | Lead lists + internal SDRs |
| Want pipeline before Christmas 2025 | Appointment setting starts in 7 days |
Ready to Stop Buying Names and Start Booking Calendars?
Email: contact@cftb2bleads.com
Website: www.cftb2bleads.com
USA Office: 973-814-2525
Get Your FREE “Cost-per-Meeting 2025 Calculator” + see exactly what 50 meetings/month would cost your business sent in USA, UAE or India.
FAQ (Google Snippet Ready)
Q1: Appointment setting vs lead lists which is cheaper in 2025?
A: Appointment setting: $231 per meeting vs $568–$1,041 DIY.
Q2: How many meetings does CFT B2B Leads deliver monthly?
A: 40–80 pre-qualified, decision-maker meetings.
Q3: Can I cancel my Apollo/ZoomInfo if I switch to appointment setting?
A: 100% of our current clients have and tripled their close rate.