CFT’s perfect systematic and programmatic advertising plan ensures delivering an all-round cross channel experience, where every penny spent increases awareness among the target accounts. Our Target ABM strategy helps you fully utilize your ABM outcomes, increase awareness about your brand identity, target and prioritize only those accounts engaged in the buying journey—and ultimately optimize the advertising budget and cut down costing on irrelevant audiences.
Utilizing our explicit account-level intelligence, content marketing, and content syndication strategies; we reach out, engage, and provide you organic leads from target accounts at volume.
Do you feel like your ABM list is getting outdated?
At CFT, we will amplify your existing target account list with potential conversable leads by identifying prospects that match your potential customer profile.
With our extensive broad database of 100+ million B2B stakeholders, we generate potential target account lists for our clients which are most likely to convert into leads.
Utilizing our exclusive prospective AI-based algorithm and intent data, we ascertain target accounts from our broad database that is similar to your best existing clients. After validating each and every contact, we deliver these duplicated accounts to you.
Account-Based Marketing (ABM) is a strategic marketing approach where businesses focus their marketing efforts on targeting specific high-value accounts or companies instead of casting a wide net. It involves personalized and highly targeted marketing campaigns to engage and convert these accounts.
Traditional B2B marketing often targets a broader audience or industry segment, whereas B2B ABM tailors marketing efforts to a select group of high-potential accounts, offering a more personalized approach and increased relevance.
B2B ABM can lead to more efficient use of resources, higher conversion rates, improved customer retention, stronger relationships with key clients, and a greater focus on high-value accounts, ultimately resulting in increased revenue and ROI.
A successful B2B ABM strategy typically includes selecting target accounts, creating personalized content and messaging, engaging with key decision-makers, measuring campaign effectiveness, and adapting strategies based on data and insights.
A successful B2B ABM strategy typically includes selecting target accounts, creating personalized content and messaging, engaging with key decision-makers, measuring campaign effectiveness, and adapting strategies based on data and insights.
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