Top Webinar Marketing Software with Lead Generation Features
Webinars have become a core pillar of modern B2B demand generation. A well-planned webinar in marketing allows businesses to educate decision-makers, demonstrate expertise, and capture high-quality leads in a scalable way. For IT services and B2B companies, selecting the right webinar marketing software can significantly impact the success of a webinar marketing campaign. This article […]
Top B2B Lead Generation Strategies to Watch in 2026
At CFTB2BLeads, we believe that B2B lead generation will undergo a major shift as businesses move into 2026. Lead generation is no longer just about volume it’s about attracting high-intent, decision-ready prospects who align with your ideal customer profile. As competition intensifies and buyers become more informed, companies that adopt smarter, data-driven strategies will gain […]
B2B Intent Data 2025: How to Spot Buyers Searching for Your Solution Right Now
Why B2B Intent Data 2025 Is Your Biggest Competitive Edge Buyers don’t wait for your outreach. 68% research solutions before contacting vendors (Forrester, Dec 2025). B2B intent data 2025 changes everything: it shows exactly who’s searching, reading reviews, and comparing options right now. At CFT B2B Leads, our clients using intent data are closing deals […]
Appointment Setting vs Lead Lists in 2025: Why CFT B2B Leads Clients Pay Only for Meetings
The $84,000 Question Every Sales Leader Is Asking Right Now You can spend $8,000–$15,000 per month on lead lists + tools (Apollo, ZoomInfo, Lusha, UpLead, Cognism…). Or you can spend the same amount and get 40–80 pre-booked, qualified sales meetings every month. We ran the numbers across 38 CFT B2B Leads clients in Q4 2025 […]
Top B2B Lead Generation Strategies for 2025: Unlock High-Quality Leads with CFT B2B
In the fast-paced world of B2B sales, effective B2B lead generation isn’t just a tactic; it’s the engine driving sustainable growth. As we head into 2025, with 61% of marketers citing lead generation as their biggest challenge (HubSpot), businesses can’t afford outdated methods. The good news? High-quality leads are within reach when you focus on […]
B2B Lead Generation Trends 2025: What’s Working Right Now
Introduction As 2025 progresses, marketing budgets are shrinking while sales targets continue to rise. However, high-performing B2B marketing teams are still generating up to 40% more sales-qualified leads than the previous year. The difference lies in how they use technology and data to optimize every stage of their lead generation process. At CFT B2B Leads, […]
Top Performance Metrics to Track in B2B Lead Generation
Why Key Performance Metrics in B2B Lead Generation Matter in 2025 B2B sales leaders and marketing directors know that key performance metrics in B2B lead generation are the compass guiding performance marketing ROI for B2B. Without them, 62% of campaigns fail to justify budget, per Gartner. At CFT B2B Leads, we help clients optimize performance […]
Optimize Lead Handoffs in 2025: The 3-Tier LeadSync Protocol for Revenue Leaders
Introduction For marketing VPs and revenue leaders, a broken lead handoff process silently bleeds revenue, with 25% of qualified leads lost during the marketing-to-sales transition, per 2025 SiriusDecisions data. Misaligned priorities and poor communication cost mid-sized enterprises $1.2M annually in missed opportunities. At CFT B2B Leads, we’ve developed the 3-Tier LeadSync Protocol to streamline lead […]
Why Performance Marketing ROI Beats Traditional Marketing for B2B
In today’s competitive B2B landscape, every marketing dollar must deliver measurable results. That is where performance marketing ROI becomes the ultimate game changer. Unlike traditional marketing, which often relies on impressions or brand awareness, performance marketing for B2B focuses on measurable actions like clicks, leads, or conversions that directly drive revenue growth. Businesses only pay […]
5 B2B Lead Generation Strategies That Actually Work in 2025
AI Lead Scoring: Transform B2B Lead Generation in 2025 In 2025, predictive lead scoring 2025 revolutionizes B2B success: AI ranks prospects 3x more accurately, delivering higher quality leads and improved sales efficiency. Forrester data shows 71% of leads fail from poor qualification. lead scoring B2B fixes this, cutting cycles by 28% and boosting ROI to […]