B2B Lead Generation for IT Companies: What Actually Works
In the fast-paced world of IT, generating high-quality B2B tech leads is a critical driver of growth. IT companies face unique challenges, from targeting niche decision-makers to navigating long sales cycles. At CFT B2B, we’ve helped over 300 IT clients generate 130,000+ leads and secure 4,000+ appointments. Based on our expertise, here’s what actually works […]
Lead Generation for Consulting Firms: Proven Techniques
In the competitive world of consulting, securing high-quality B2B leads is the cornerstone of sustainable growth. Consulting firms face the unique challenge of attracting clients who value expertise, trust, and measurable results. At CFT B2B, we’ve empowered over 300 consulting firms to generate 130,000+ leads and secure 4,000+ appointments. Drawing from our global expertise, here […]
Why LinkedIn Is the Ultimate B2B Lead Generation Tool in 2025
In the evolving landscape of B2B marketing, LinkedIn stands out as the premier platform for lead generation in 2025. With over 1 billion users, including 65 million decision-makers, LinkedIn offers unmatched access to professionals across industries like finance, healthcare, and technology. Its robust tools, such as Sales Navigator, personalized InMail strategies, content marketing opportunities, and […]
How Zero-Party Data Is Transforming B2B Lead Generation in 2025
As data privacy regulations like GDPR and CCPA tighten and third-party cookies phase out, B2B marketers are turning to zero-party data to drive personalized, compliant lead generation. Zero-party data—information prospects intentionally share through surveys, preference forms, or interactive tools—offers a direct, transparent way to understand buyer needs. In 2025, 60% of B2B companies are expected […]
How to Leverage AI for Smarter B2B Lead Generation in 2025
Artificial Intelligence (AI) is transforming B2B lead generation, enabling businesses to target and convert prospects with unprecedented precision. By 2025, over 65% of B2B companies are expected to rely on AI-driven strategies to streamline lead acquisition. This article explores how AI-powered tools—lead scoring, predictive analytics, personalized outreach, and chatbots—can optimize your lead generation process. With […]
Top 5 B2B Lead Generation Strategies for 2025: Boost Your Sales Pipeline
In the fast-evolving B2B landscape, generating high-quality leads is critical to driving sustainable growth. As we move into 2025, businesses must adapt to shifting buyer behaviors, emerging technologies, and heightened competition. At CFT Consulting, we specialize in helping businesses build robust sales pipelines through innovative and tailored strategies. Here are the top five B2B lead […]
Top 10 B2B Demand Generation Companies in the USA 2025
In the fiercely competitive B2B arena, consistently generating demand for your products or services goes way beyond simply running ads or raising awareness. It calls for a well-rounded strategy that targets the right audiences and employs a multichannel approach to attract qualified leads. This is where B2B demand generation companies come into play, making a […]
B2b Lead Generation:A New Approach In Covid Pandemic
The coronavirus pandemic is still raging across the globe and has caused tremendous turmoils in every sector than predicted. Companies across are facing new challenges to conducting businesses. However, every challenge creates new opportunities. Firms are assessing newer approaches in operating models, ways of communication, and an upsurge in technological investments. With the current scenario […]
5 Avoidable Mistakes While Following-Up For Leads
The way Leads are handled is critical to ensure seamless uninterrupted revenue and the continuous growth of the company and also coordinated functioning of sales and marketing teams. A key step to getting the best from following up the lead in the sales cycle requires companies to think strategically, outline tactical plans, and most important […]
REACTIVATING COLD LEADS: 5 Things You Could Do To Warm Up Cold Leads
Sales executives often rely upon the likelihood of converting leads into a sales deal when potential prospects show some positivity and are in constant touch with them. But, suddenly they vanish off the radar. There are many possibilities that prospects suddenly stopped the conversation. Most likely they were not really enthusiastic about your proposal but […]