How to Build a B2B Lead Scoring Model That Sales Actually Uses
Why Most B2B Leads Get Ignored (And How to Fix It) Marketing sends 1,000 leads. Sales calls only 50. The rest? Deleted. That’s $1.2 million wasted every year for most mid-sized B2B companies. The fix is simple: build a B2B lead scoring model that sales trusts and uses. At CFT B2B Leads, we’ve helped over […]
Top 5 Proven Strategies to Conquer the 2025 IT Staffing Crisis and Skyrocket Your Business Success
In 2025, the IT industry faces a game-changing challenge: a critical shortage of skilled talent that’s shaking up businesses worldwide. A recent IDC report drops a bombshell: 90% of organizations will grapple with the IT skills crisis by 2026, potentially costing a staggering $5.5 trillion in lost revenue, delays, and quality issues. But here’s the […]
Why LinkedIn Is the Ultimate B2B Lead Generation Tool in 2025
In the evolving landscape of B2B marketing, LinkedIn stands out as the premier platform for lead generation in 2025. With over 1 billion users, including 65 million decision-makers, LinkedIn offers unmatched access to professionals across industries like finance, healthcare, and technology. Its robust tools, such as Sales Navigator, personalized InMail strategies, content marketing opportunities, and […]